Jul 30, 2019Improving User Experience with Guided Mental Simulation: Why Swiggy POP is doubly amazing!Making choices is hard. And it doesn’t matter if it is a crucial decision trivial one that has no long-term impact. We are wired to optimize for every decision that is presented to us, some more so than others. Take watching a movie for example. Picking a new movie to…UX6 min readUX6 min read
Feb 5, 2019Why session recording tools are not the best solution for productsFullstory is an amazing tool. It records the screens of all users on your website. This session recording is a high-grade source for understanding your users for UX, product managers, support and even engineers. But Fullstory, or any session recording tool for that matter, has two flaws: It breaches privacy…Analytics3 min readAnalytics3 min read
Jan 11, 2019Why do I want to become a product manager?This is not a pitch for someone to become a product manager. Here, I am exploring different approaches to understand what are my motivations for becoming a product manager. I enjoy doing it Being the lead of anything in a startup is a great experience. Not only do you both plan and execute a…Product Management3 min readProduct Management3 min read
Nov 15, 2018Google CTR of Mac users by Ranking Position — Micro StudyEver wondered how a Mac user is different from a google user in general? A friend of mine has a website which gives simple steps to install any program on a Mac. …SEO3 min readSEO3 min read
Published in Typeset Blog·Jan 3, 20185 Reasons why Professors are Moving Away from Manual FormattingEdit1: This blog has been moved to a new location — Typeset Resources: Reasons Why Professors are Moving Away from Manual Formatting Managing courses, working with graduate students, doing ground-breaking research, contributing to committees. And by the way, teaching for more than 20 hours a week! No wonder why a…Writing4 min readWriting4 min read
Jul 9, 2017Significance of Referral Marketing on Inbound MarketingMarketing today is about reaching out to the customer at the right time, right place and the right answer to their needs. It is no more done in the traditional ways where communication used to be a mere monologue by a brand. Marketing communication has evolved to become a dialogue…Referral Marketing7 min readReferral Marketing7 min read
Jul 9, 2017Why I loved working for the Earthian ChallengeIf you haven’t heard of Wipro Earthian, it is a Nationwide Sustainability challenge inviting students to prove their mettle in the field of sustainability and I happen to be a part of the winning team in the year 2016. …Sustainability5 min readSustainability5 min read
Jun 18, 2017My take on Checklist for On-page SEOSearch Engine Marketing is too vast a field in marketing to be studied at a time. Although, when it comes to Google search everything is connected. Keywords, content, website and practically everything in Inbound Marketing needs to be done to get visitors from organic search. But you can’t look at…SEO4 min readSEO4 min read
